All of the designs in this series started as thumbnails drawn by hand. These are a quick way to convey to both myself and the client how the information they want to display will be arranged. I elected on a design with the logo at the top and text boxes moving from left to right since the audience is likely to be drawn to the logo and then move their view down while reading left to right.

     Originally the text that was on the teal background was white to match with text on the maroon background. After consulting an accessible color palette builder, I discovered that the white on teal did not meet the contrast ratio of 4.5:1, therefore it would fail to meet standards set by Section 508 of the Rehabilitation Act. In short, this means that the contrast was not steep enough to be legible by all visually impaired people. For the 18 by 24 inch sign that was also made for Project HIRED, I did use white text on teal but it was over a photograph with darker shades so it should still be legible.

     The text over teal was switched to black for improved visibility for what you seen now is the final version. The copy featured was taken straight from Project HIRED’s website and the photos are of their past clients and employees. I broke the copy up into two blocks and separated them with photographs to make the text easily digestible and form more visually appealing pattern. The photos are black and white so that they would fit into the color palette, which I would continue to do in the other signage.